Driving route awareness and seat bookings for Flynas through digital and influencer campaigns.

The aviation category in Saudi Arabia is competitive and price-sensitive. Flynas needed campaigns that could cut through category noise, communicate specific route availability and pricing, and drive measurable booking behaviour — all while maintaining brand positioning as Saudi Arabia's accessible, friendly national carrier. The campaign needed to work across Arabic and English audiences simultaneously.

We developed a three-phase campaign architecture: awareness (influencer seeding across Snapchat and Instagram with 67 targeted activations), consideration (paid media on Google, Snapchat, and Meta with route-specific targeting by city pair and travel intent), and conversion (retargeting campaigns with booking-specific creative and limited-time offers). All creative was produced in Arabic and English simultaneously, with Snapchat-optimised vertical formats and Instagram Reels as primary content vehicles.

The campaign generated 2.4M+ impressions across platforms with a 340% lift in engagement versus the previous campaign period. The influencer activation programme achieved an average of 4.2% engagement rate — significantly above the Saudi aviation category benchmark. Direct booking attribution from digital channels increased by 28% during the campaign period.

Digital Marketing — Updated Perspective Marketing Group