Marketing agency in Riyadh that moves markets.
Partners in
success.
Trusted by leading government bodies and private sector organizations across the Kingdom and the Gulf region.
100+ influencers. 4+ campaigns. 120+ videos.
Full influencer management locally and internationally, internal communications, creative ideation, international promotional events, and exhibition booth design.
National data ethics awareness.
Motion graphics, leadership workshops, social media campaigns, and visual identity development for Saudi Arabia's data and AI authority.
8 institutional films. 2M+ organic views.
Full-cycle film production for the General Entertainment Authority — scripting, cinematography, post-production and digital distribution.
10,000+ attendees. National Day activation.
End-to-end event production for Saudi Arabia's Ministry of Defense — concept, logistics, entertainment, and media coverage.
19+ events. 6+ media coverages.
Event management across national occasions — Eid, National Day, Founding Day. Internal comms, logistics, media coverage, and CSR programs.
5+ films. 2M+ organic views.
Cinematic brand films for the world's leading Arabic language institution — talent casting, full production, and distribution strategy.
Healthcon at Expo Dubai 2022.
Gulf-wide health initiative executed over 3 days in Dubai. Marketing strategy, participant experience, digital marketing, and full event management.
700+ designs. 600+ content pieces.
Long-term internal and external content management — social media graphics, health campaigns, international event announcements.
Comprehensive
marketing services in Saudi Arabia.
Nine capabilities, one integrated group — covering every layer between brand strategy and on-the-ground execution.
Brand positioning, competitive intelligence, and roadmaps built for real growth.
Marketing Strategy
Read more 02Visual identity systems, brand governance, and style guides.
Brand Building ↗
Read more 03Social media management, paid media, SEO, and influencer campaigns.
Digital Marketing ↗
Read more 04Copywriting, graphic design, motion graphics, film production, and infographics.
Creative Content
Read more 05End-to-end event strategy, logistics, activation, and media coverage.
Event Design ↗
Read more 06Personal branding for executives — identity, content strategy, and media presence.
Personal Marketing
Read more 07Cinematic brand films, documentary content, and motion graphics.
Film Production ↗
Read more 08Market studies, quantitative research, and data-driven campaign planning.
Marketing Research
Read more 09100+ influencer network managed locally and globally across all platforms.
Influencer Marketing
Read moreFive pillars,
one vision.
UP Marketing Group is the parent of five specialized entities, each contributing a distinct capability to deliver comprehensive marketing excellence.
WIT Agency
Full-service creative marketing — strategy, content, digital, events, and production.
SinMAR
Strategic marketing consulting for government and enterprise clients since 2016.
The Marketing Hub
Community space — podcast studio, workshops, and knowledge exchange.
Backbones
Digital marketing — performance media, SEO, paid campaigns and social.
Solid Internal Comm
Internal communications strategy and employee engagement solutions.
The team behind
the work.
Five senior leaders. Combined decades across strategy, creative, operations, and academia.
Dr. Saad bin Abdulaziz Al-Hokail
Founder & CEOPhD in Business Administration & Marketing, University of Texas (2015). Founder of SinMAR Consulting, co-founder of the Saudi Marketing Association, winner of the Dyson Global Award for Marketing Research (2016). Assistant Professor at Faisal University.
Suleiman Al-Hokail
Operations DirectorMSc in Professional Accounting, Texas A&M (2017). Former Dean of Business College, Al-Majmaah University. Head of Marketing & Brand Committee, Al-Feiha Club.
Maha Al-Saadoun
Director of Creative Projects11+ years in PR, marketing, and project management. PMP certified. Led projects across entertainment, defense, culture, and sports sectors. Collaborated with GEA and Ministry of Culture.
Dr. Noof Al-Reis
Creative DirectorPhD in Marketing, King Saud University. MA in Strategic Marketing & Innovation. Assistant Professor of Marketing. Specializes in brand strategy and research.
Dr. Suleiman Al-Musaiteer
Business Development Consultant20+ years across education, retail, healthcare, and entertainment. Pioneer of cinema in Saudi Arabia — first cinema site manager at VOX Cinemas Riyadh Park.
Trusted by
the best.
A partial list across three sectors — from sovereign institutions to defense, aviation, and consumer brands.
Government / 07
- Ministry of Defense
- Ministry of Culture
- SDAIA — Saudi Data & AI Authority
- General Entertainment Authority
- Gulf Health Council
- Council of Health Insurance
- King Salman Global Academy for Arabic Language
Defense & Aviation / 05
- BAE Systems KSA
- SAMI
- SMSCMC
- Flynas
- Cluster² Airport Group
Private Sector / 07
- Boutique Group
- Allure Clinics
- Innova
- Energies Avenue
- Five Season
- Burgerizr
- Celiac Association
Common
questions.
What services does Updated Perspective offer?
We offer brand identity and development, digital marketing (social media, paid media, SEO, and influencer), event management and production, corporate film and video production, and marketing strategy and research. All services are available in both Arabic and English.
Does Updated Perspective work with government clients?
Yes. We have extensive experience with government ministries, Vision 2030 entities, and public sector organisations, including the Ministry of Defense, SDAIA, the General Entertainment Authority, and the Gulf Health Council.
Do you produce Arabic-language content?
Arabic-first production is at the core of what we do. Our team writes, directs, and produces natively in Arabic — not translated from English — which consistently outperforms adapted content across every Saudi platform.
How do I start a project with Updated Perspective?
Email us at info@upmgsa.com with your project context, sector, and timeline. We typically respond within one business day and begin every engagement with a short brief conversation before proposing an approach.
Ready to build
something remarkable?
Headquartered in Riyadh — Anas bin Malik Road, Yasmine District. Send a brief, a question, or simply say hello.
info@upmgsa.com ↗New Business
info@upmgsa.com
+966 55 602 4990
Sun–Thu · 9am–6pm AST